By Arshad Lasi, Rolling Stone on November 16, 2022

Some may say that cannabis is a product that sells itself, but in America’s current green rush, things aren’t quite that simple.

SOME MAY SAY that cannabis is a product that sells itself, but in America’s current green rush, things aren’t quite that simple. Businesses need to find new ways to compete and stand out in an oversaturated licensed market. Not to mention, we as a cannabis industry are limited in what promotional platforms we can use and how we can use them; each business — even non-plant-touching companies within the space — must follow rigorous (and often convoluted) guidelines for digital advertising and marketing as it relates to our green products and services.

– Read the entire article at Rolling Stone.