By Amanda Siebert, Forbes – July 26, 2022

Love it or hate it, social media can be a powerful tool for education and data collection. While the subject of cannabis often triggers the removal of content and banned accounts, pharmaceutical scientists Dr. Riley Kirk, PhD and Dr. Miyabe Shields, PhD are using platforms like TikTok and Instagram to help followers understand cannabis pharmacology, while gathering unique data on their experiences with it.

A Synergistic Relationship

When Kirk and Shields first became familiar with one another, it wasn’t at an academic conference or through an industry organization—it was on TikTok. After a little hesitancy about using social media, Shields (@miyabephd on TikTok and Instagram) made a video about cannabis and mental health, and was surprised when people engaged with the subject. She was even more surprised to learn that she wasn’t the only cannabis scientist making content.

– Read the entire article at Forbes.